The usual fervor of big fat Indian summer weddings has given way to downsized mini-monies (miniature ceremonies) this season. With restrictions on the number of wedding attendees continuing to be in place, intimate weddings are expected to be the new normal.
#MuhuratAtHome is about going back-to-basics – to a time and an age when weddings were home affairs. When the invitee list was compact and the wedding itself a simpler, more scaled-back, easier-to-plan affair that involved the participation of every family member.
Kalyan Jewellers has adopted a hyperlocal approach and multiple ad films that encapsulate this concept will be released regionally across India. Shot in Malayalam, Hindi, and Tamil, the campaign will feature a series of short ads highlighting the rituals practiced in a simple, homely wedding setup.